Motion Design Lead
Motion Design Lead
Accenture Brand Film
Team: Accenture Canvas + Focus
Role: Motion Design Lead
Contributions: Creative development, Art direction, Motion direction, Motion design
In 2025, Accenture went through a branding refresh to simplify design elements and build consistency in the way the company shows up to clients. As a top-20 most valuable global brand, there was a lot of responsibility to handle the changes and rollout with care.
I oversaw the development of the new motion and video guidelines, and also directed the production of the broader brand film. The goal of this film was to tell the story of the brand refresh and bring the guidelines to life in a way that excited viewers to learn more.
Working with graphic and motion designers, I led a team through the storyboard process and translating of over 100 pages of design, copy, and video guidelines into one digestible story.
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